“The slow-mo crotch-cam type shots in the promotional video for Gympole do make me feel uncomfortable,” said Miller. Parenting author and teen girl educator, Dannielle Miller said that adults should not view innocent childish play through a sexualised lens, or shame girls or women based on clothing choice, but still had concerns with the production elements of the advertisement. It helps to take away the negative associations that society has, while showing it is a fun and good sport.”

These girls are innocently having fun and have no idea that men may be getting off on this,” wrote one commentator on Facebook.īut others defended the advertisement saying “it makes me happy to see this commercial done with children. “Pole dancing originated in strip clubs and men - rightly - associate pole dancing with sexual arousal. According to the company, “we just wanted to promote juniors in pole sports as we think they are super talented”.īut others have accused the company of unnecessarily exploiting children in advertising and “feeding into a paedophile culture.”